The 2012 Beijinger Reader Restaurant Awards

As the most popular section of  The Beijinger, Dining is a big deal. Compare to other section editors, dining editors are the busiest and are often victims of rapid weight gain. I have worked with two dinning editors in the course of my employment with True Run Media and I feel very lucky. They are both so professional and talented. I wish some days we can work together again. Now getting back to the making of this incredible cover.

For the TBJ Reader Restaurant Awards (from now on referred as RRA) which happens in March every year, restaurants are 100% voted by readers. Questionnaires  are so detailed that it requires at least 20 minutes of participation. I did it two times and I have to say if I wasn’t working for the magazine, I might not have the strength to finish it. Data is gathered quickly afterwards and winners are announced on the blogs first. Following the big ceremony (Victoria, our marketing manager is always drunk by the end) is the making of the April RRA issue.

Trust me, when you work for a magazine, you dine out a lot and as a result you get more picky about food. Although I have my favorites, I’m already ready for new experiences. I would often join our editors for dinner in new restaurants and taste food there without revealing who we are – undercover dinning. We don’t lie about food, not even for a client. In a city like Beijing where people really fight to survive, great restaurants simply keep getting better and bad ones fade out of people’s memory in no time. Being able to participate in two RRAs, I was very fortunate. Miss the days working with Marilyn and Iain. Such open-minded people, gentle and kind.

We could have Photoshop a logo onto the cropping board photo, but like what I learned in design school, it’s always better when you can make the real thing. That’s why I’m presenting the footage here, it feels like such a simple process now, I still remember at the time I was amazed by technology and what it’s capable of offering. Enjoy the issue simply by clicked on itlic font in line one.

Dining awards 2012

 

Recruiting Fine Dining Partner

Recruiting Fine Dining Partner

Dining awards 2012

2012 TBJ Reader Restaurant Awards from max wu on Vimeo.

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